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Jennifer Coleman 

Senior Vice President of Consumer Affairs

Baylor Health Care System 

Jennifer Coleman is senior vice president of consumer affairs for Baylor Health Care System. Her responsibilities include leadership of the health care system’s marketing and PR efforts, corporate contributions and community service programs. She is an expert in media relations, with an emphasis on crisis communications.

Coleman has been with Baylor since 1980, when the disciplines of marketing and PR were embraced by few-to-none hospitals. As the system grew, so did her role and responsibilities, progressing from a staff writer on a quarterly publication to where she is today--a member of the top management team.

Jennifer’s work in branding Baylor Health Care System has garnered it the platinum award for Best System Branding Campaign by HealthLeaders, plus numerous awards for its website and internal communications. In 2010, she was named PR Professional of the Year in the not-for-profit category by PR News and by the Dallas Business Journal as one of “25 Women to Watch.”

Jennifer is very active in community and professional organizations. She is past president of Dallas READS, where she won the first Daryl Johnston Literacy Champion Award bestowed by Verizon (then GTE), and was appointed to WorkSource for Dallas County as the adult literacy representative. She is a former board member of the Concilio, a member of the Dallas Summit and the Texas Health Institute. She also serves on the Baylor Health Care System employee credit union board.

She is a native of Tampa, Fl., and earned a bachelor‘s and a master’s degree in English literature. She and her husband, Brad Stribling, are both proud Texas Longhorns and have two incredible children.